Kovalam like other places of Kerala celebrates a festival annually in the middle of the January, namely the kerala village fair which is held at the venues of Kovalam beach. In a traditional Nalukettu building, the rituals of the festival are conducted. This is a festival of traditional art, culture and crafts.
Shops sell traditional hand-made jewellery, antique pieces, furniture with intricate wood carving and more. Kerala art forms are performed by the musicians and dancers. People celebrate this festival with great pomp and show.
Kovalam beach wears a new look at the festival time. If one plans a tour to Kerala in this festive time, his tour will be rewarded as Kovalam festival is a great extravaganza to the tourists.